Chapter 2°
/Mini-studio
Growth Strategy / User Experience / Design System / VISUAL DESIGN
Mini‑Studio: One place to perfect images -
instant AI tweaks that boost downloads and keep users in flow.
Unified pre‑download edits drove +18 % paid conversions, +25 % session time, and reduced churn.
The issue
Current problem
Users of our platforms like Erase.bg, Watermark Remover, and Upscale.media had limited incentive to upgrade to a paid plan. With only a few free downloads available and minimal feature differentiation, our tools were easily replaceable. Competitors offered similar transformations, often with added benefits—such as background blur after background removal—making it effortless for users to switch.
As a result, we struggled to retain users, lacked a unique selling proposition, and saw fewer signups, lower conversions, and ultimately, reduced revenue.
As a result, we struggled to retain users, lacked a unique selling proposition, and saw fewer signups, lower conversions, and ultimately, reduced revenue.
STEP 1
User clicks on Upload button
STEP 2
Transformed image/output
problems listed here
Navbar
CTA’s Overload
Too many buttons on the Navbar. No clear hierarchy and order of Primary, Secondary and Tertiary CTA.
Upload container
Visual
Too much context in the Upload Widget. The design was overloaded with instructions and lots of un-necessary CTA were adding to the distraction.
No dummy photos were provided for the users who just wanted to try out the platform without uploading the photos.
No dummy photos were provided for the users who just wanted to try out the platform without uploading the photos.
Transformed output
Experience
The output of the transformed images was pushed down to the second fold of the screen. The upload Widget being bulky took a lot of space on the first fold - not ideal for good user experience
Incetivisation
Conversion rate
Lack of incentives for the user to sign up and convert to a paid user. No additional options
The Solution
Introducing
Mini-Studi
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Image index (only 10 images can be stored at a time)
Engaging with over 500k users across Pixelbin portfolio
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Mini-studio combines multiple tools
for your photo editing free of
cost.
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Transformation list for mini-
studio -
• Background remover
• Image Upscaler
• Watermark remover
• Crop, Adjust
Superior quality
AI speed
Batch image processing
Fully scalable
Easy integration
Complete editing hub
People
Characters
Real images
AI generated
Lifestyle
Products
Mobile
Responsive
Grid layout
Design system
Prototype
Prototype
The layout of the PixelBin website is clean, modern, and visually appealing. The use of whitespace enhances readability, while the floating image elements create a dynamic and engaging feel. The typography is professional and well-balanced, reinforcing the brand’s identity. The CTA buttons stand out effectively, making it easy for users to navigate and take action. Overall, the design is user-centric, emphasizing both aesthetics and functionality.
And its responsive too!
More than 70% of our users were on mobile. We needed to built a solution that was scalable to small devices. Hence we made the Mini-studio fit into the tiniest device once could use. I know you are probably thinking about smartwatches now!!!
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Chapter 3°
/Console-Pixelbin
Dashboard / Studio Editor/ Headshot Generator / Batch Edit / Integrations
Built PixelBin Console: a centralised studio where creators design, optimise, and publish images at CDN speed.
Canva‑style design, Cloudinary‑grade storage, now serving 2 M assets/day with 99.9 % uptime
The challenge
1. Seamless Navigation Across Multiple Modules
2. Maintaining a Consistent User Experience
3. Balancing Customization Without Complexity
4. Cross-Platform & Device Compatibility
5. Guiding Users Through Onboarding & Adoption
6. Balancing Simplicity with Advanced Functionality
2. Maintaining a Consistent User Experience
3. Balancing Customization Without Complexity
4. Cross-Platform & Device Compatibility
5. Guiding Users Through Onboarding & Adoption
6. Balancing Simplicity with Advanced Functionality
The solution
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Mobile prototype
